Essay 02
The hub is not a vendor decision. It is a governance decision.
Excerpt
Why the most consequential access infrastructure decision is rarely treated as a strategy question — and what to do about it before launch.
Hub selection is consistently the most consequential access infrastructure decision an organization makes, and almost as consistently the one treated with the least strategic seriousness.
Vendor selection frameworks emphasize capabilities and price. They rarely emphasize governance: who owns the patient experience inside the hub, how exceptions are escalated, how data flows back into the operating cadence, and how the hub is held accountable for outcomes the brand will ultimately be measured against.
Before the RFP closes, the leadership team should be able to answer one question: when the hub fails a patient, who inside our organization owns that failure? If the answer is unclear, the decision is not yet a strategy decision.
Bring this lens into a working session with your commercialization team.